Organizing a Booth for Mobile World Congress (MWC) in Barcelona: A Guide for Telecom and IT Companies

 

Organizing a Booth for Mobile World Congress (MWC) in Barcelona: A Guide for Telecom and IT Companies

Why Integrating Advanced AV Technology is Essential

Organizing a booth for the Mobile World Congress (MWC) in Barcelona is crucial for telecom and IT companies. Integrating advanced audio-visual (AV) technology into booth design is key to standing out and engaging visitors effectively.

AV-Centric Booth Design for MWC

- LED Screens: Utilize dynamic, interactive LED walls for immersive experiences.
- Interactive Displays: Incorporate touchscreens for direct engagement with products and services.
- Advanced Lighting: Implement programmable lighting to highlight key areas and create a visually striking presence.
 

Benefits of Cost-Effective AV Equipment Rental

- Dynamic Content: Easily update displays without physical changes, keeping content fresh and relevant.
- Reduced Infrastructure: Lower setup and transport costs with AV technology, making booth design more flexible and cost-effective.
 

Expertise in AV Technology Integration

- Skilled Workforce: Companies offer experienced professionals in AV integration for trade shows.
- Innovation: Known for creative, unique solutions tailored to client needs.
- Proven Track Record: Success in global AV projects for major events like MWC ensures reliability and quality.

How to Evaluate Potential AV Partners

- Past Projects: Review their experience with AV technology integration in booth designs.
- Industry Experience: Ensure they have expertise working with telecom and IT sectors.
- References: Check testimonials and project histories for credibility and reliability.

 

Comprehensive AV Services to Look For

- In-House Teams: Prefer companies with in-house design and technical planning for cohesive project execution.
- Technical Expertise: Look for firms with a permanent, specialized workforce to ensure high-quality outcomes.
- Equipment Inventory: Companies with their own AV equipment offer better cost optimization and availability.

Foster Collaboration and Long-Term Vision

- Clear Communication: Maintain open lines of communication with your AV partner to ensure your vision is realized.
- Flexibility: Be open to expert suggestions and adapt plans to enhance the booth’s impact.
- Consistent Design: Plan your booth design for 2-3 years to enhance brand recognition and save costs.

Choosing the Right AV Partner for MWC Barcelona

Selecting the right AV partner for your MWC Barcelona booth can significantly impact your presence at the event. Focus on AV-centric design and consider the strengths of experienced companies for innovative, high-quality, and cost-effective solutions.

Learn more >>> ARAM - Your Partner in Europe

Technical and Creative Event Services

 

ARAM stands out in the event industry, offering innovative and reliable technical and creative event services in Europe. The company provides comprehensive technical support, including lighting, sound, video, and stage design. With state-of-the-art equipment and an experienced team, every event runs smoothly.

ARAM is also a master at transforming clients' visions into reality. Their creative team handles stage design, custom AV installations, and immersive environments, making every event an unforgettable experience.

The company offers comprehensive solutions by combining technical and creative services, ensuring a cohesive and professional approach from start to finish. Clients can count on innovation and reliability, as ARAM continually invests in the latest technologies and training.

With a personalized approach to each project, ARAM has earned a reputation as a leader in the event technical production industry. Their extensive portfolio includes a variety of events, from corporate meetings to artistic festivals. ARAM is the ideal partner for organizing unforgettable events, combining creativity with technical excellence.

The Rise of Immersive Theatre

 

Immersive theater, with its unique blend of entertainment, education, and historical context, has the potential to captivate audiences and draw visitors to entertainment venues. Depending of the content and it's an attraction that draws education groups, adults parents with preschool children, and tourists. Let's explore why this innovative form of theater is gaining popularity and how it can benefit both audiences and venues.
 

What is Immersive Theatre?

Immersive theatre places the audience within the show, transforming them from passive observers to active participants. Unlike traditional theater, where spectators sit in rows and watch from a distance, immersive theater invites engagement. Here are some key characteristics of immersive theater:

1. Non-Traditional Physical Environment: Immersive shows often forgo raised stages and curtains. Instead, they create unique environments that encourage interaction.

2. Stimulation of All Senses: Beyond vision and hearing, immersive experiences can engage touch, taste, and smell.
 

3. Unique Experiences: Audiences leave feeling that they were part of something special rather than just part of a crowd.
 

4. Social Interaction: Talking during the show is encouraged, blurring the line between audience and performer.

                                                               Sistine Chapel Exhibition Krakow

Why Immersive Theatre Matters

1. Education and Historical Context: Immersive experience theatre can transport audiences to different time periods, historical events, or cultural contexts. By experiencing history firsthand, viewers gain a deeper understanding of the past.

2. Emotional Connection: Immersive shows allow audiences to empathize with characters and historical figures. This emotional connection enhances the learning experience.

3. Memorable Experiences: Visitors remember immersive shows long after they've left the venue. Word-of-mouth recommendations drive more people to attend.

4. Appealing to Diverse Audiences: Immersive theatre attracts a wide range of people, including those who might not typically attend traditional plays. Families, students, and tourists all find value in these experiences.

5. Collaboration with Museums and Historic Sites: Immersive theatre can complement museum exhibits and historic sites. It provides a dynamic way to engage visitors and bring history to life.
 

Where It's Going
Despite pandemic-related setbacks, immersive experiences are making a comeback. New venues, business models, and creative ideas are emerging. Casinos, hotels, retail stores, and even stadiums are exploring immersive options. Additionally, bridging the physical-digital divide allows people to experience elements of immersive theatre from the comfort of their homes. However most such installations are custom made with consent in very unusual format. Also the process of designing it is also complicated and time consuming. 

Alternative could be THE CUBE immersive theater which is unified immersive theater format, made by ARAM company who can build immersive theater within 3 months and provide full turn-key solution for any kind of venues. It also have a library of various stories or they can create the custom one. This is very good option if you want to have a immersive theater in your venue but don't want to develop a custom format.  

In conclusion, immersive theatre offers a powerful blend of entertainment, education, and historical context. By creating memorable experiences, it draws visitors to entertainment venues and enriches their understanding of the world around them.

Remember, the magic of immersive theatre lies in its ability to transport us beyond the ordinary and immerse us in extraordinary stories and settings. 

Designing a true immersive exhibition or museum

 

The immersive exhibition brings a revolution in the way we perceive and experience museums and exhibitions. They provide not only visual but also auditory and sometimes physical immersion of the viewer in the presented theme. Nowadays, more and more cultural institutions and experience centers integrate technology, design, and interaction, creating engaging and educational experiences that appeal to both regular visitors and new audiences.

Immersive exhibitions are one of the hottest trends in museums and experiential spaces. So far, the most advanced and realized at the highest global level is the SISTINE CHAPEL EXHIBITION.

Modern museums and entertainment centers increasingly use multimedia technologies, including video projections, spatial sound, virtual reality (VR), and augmented reality (AR), interactive touch screens, and special effects to convey history, culture, and science in an accessible and captivating way. However, only such realizations as the SISTINE CHAPEL EXHIBITION allow visitors to be transported to another world, completely immersing themselves and transporting them to other historical epochs.

Projection-immersive systems not only attract the attention of visitors but also engage them emotionally and cognitively. Thanks to advanced technologies, visitors can experience something completely new, discovering invisible worlds of science and transporting themselves to other historical epochs.

One of the main goals of immersive exhibitions is to create the right environment that allows visitors to actively participate and immerse themselves in the presented theme. This enables visitors not only to consume knowledge but also to creatively process and experience it.

Immersive systems, which are increasingly appearing in museums and experience centers, have tremendous potential both educationally and entertainment-wise. They can inspire the discovery of new topics, stimulate imagination, and provoke reflection on contemporary social and scientific challenges.

With the development of technology and the growing interest of the audience, we can expect further development of immersive exhibitions, which will become an integral part of museum and experiential spaces in the 21st century.

Do you want to create an immersive exhibition? Temporary? Permanent? 

Contact us.

ARAM at PROLIGHT + SOUND 2024

 

ARAM, a leading event production company in Poland, takes center stage at the PROLIGHT + SOUND trade fairs in Frankfurt. Their expertise in lighting technology, LED displays, and technical production sets them apart.

ARAM’s Impact

• Event Creative Design: ARAM’s in-house team brings ideas to life through set design and visualizations.
• Technical Production: Flawless execution for concerts, esports events, and permanent installations.
• AV Technology: Projection, LED screens, and immersive experiences redefine possibilities.

ARAM’s Legacy

With 30 years of excellence, ARAM continues to inspire creativity and technical prowess. Illuminate your next project with ARAM!

Elevate Your Space with Professional Lighting and Video Installations from ARAM

 

 

Looking to transform your space into a captivating visual experience? Look no further than ARAM's expert lighting and video installation services. With a commitment to innovation and excellence, ARAM is your trusted partner for creating immersive environments that leave a lasting impression.
 

Illuminate Your Vision with Cutting-Edge Lighting Solutions

Lighting sets the mood and ambiance of any space, and ARAM understands the importance of getting it just right. Our team of experienced lighting designers will work closely with you to understand your vision and bring it to life with precision and creativity. Whether you're looking to create a warm and inviting atmosphere or a dynamic and energetic vibe, ARAM has the expertise to deliver lighting solutions tailored to your needs.

From architectural lighting to stage lighting, our comprehensive range of services covers all aspects of lighting design and installation. With access to the latest lighting technology and a commitment to sustainability, ARAM ensures that your space not only looks stunning but also operates efficiently and cost-effectively.
 

Immerse Yourself in Stunning Visuals with State-of-the-Art Video Installations

Video installations have the power to captivate and engage audiences like never before, and ARAM is at the forefront of delivering cutting-edge solutions. Whether you're looking to enhance your event, exhibition, or retail space, our video installation services will take your visuals to the next level.

From large-scale LED displays to interactive projection mapping, ARAM offers a wide range of video installation options to suit your needs. Our team of experts will work closely with you to design and install custom solutions that make a statement and leave a lasting impression on your audience.
 

Why Choose ARAM for Your Lighting and Video Installation Needs?
 

Expertise: With years of experience in the industry, ARAM has the knowledge and skills to deliver exceptional results.

Innovation: We stay ahead of the curve by embracing the latest technology and trends in lighting and video installations.

Customization: Every project is unique, and we pride ourselves on creating custom solutions that exceed our clients' expectations.

Quality: From design to installation, we maintain the highest standards of quality to ensure superior performance and durability.

Customer Satisfaction: Our dedicated team is committed to providing outstanding service and support every step of the way.

Whether you're planning an event, designing a retail environment, or updating your corporate headquarters, ARAM has the expertise and resources to bring your vision to life. Visit our website at to learn more about our lighting and video installation services poland, and contact us today to schedule a consultation. Let ARAM help you create an unforgettable visual experience that sets your space apart from the rest.

Permanent AV installations with ARAM

You know ARAM because we rent multimedia and lighting equipment.

But did you know that we also deal with permanent AV installations?

We design, integrate, and build complete multimedia installations and immersive installations. We sell modern LED screens, lighting, video strips, automation systems. We equip and design installations for studios, clubs, cinemas, discos, office buildings, and public buildings.

We offer our solutions for sale as well as in the long-term rental model.

Do you have a new project? A new studio, a new installation... contact us

Our selected projects

Polsat studio: almost 100m2 of 2mm led screen, design and construction of scenography, lighting, automation

Sports stadium - 2.5mm LED screen with a thickness of only 5cm

ONET Studio: supply of a large screen with an image management system

Multimedialne video letters

One of the World’s largest esports Stages takes place in Katowice

Intel Extreme Masters is at no doubt one of the biggest esports event in the world with a most recognizable modern multimedia stage designed especially for esports tournaments.

The structure of the stage with its scaffolding was originally introduced in 2015. Fundamental element of many stages setups was used not only as a support system but also as a piece of a decoration. That look has become a signature of IEM Katowice at that time as so it is till today.

If you had watched even a small part of the Intel Extreme Masters Katowice 2019 broadcast, you would probably notice many new elements of the stage layout. This year’s design features giant automated LED screen on the central part of main stage from which pro gamers are entering the stage. Catwalk where the IEM trophy is located was totally reworked and combined with the rest of the stage. Thanks to that, with a RobeCam use, many extraordinary pictures could have been created. The famous versus wall shape was totally renewed featuring LED floor on top. Concept that stands behind these changes was to put more focus on the trophy and incorporate it into the stage layout.

Despite set changes a light design project has been completely renewed featuring new lighting fixtures and LED bar frames built around the screens behind the teams. Almost 400 sqm of LED screens were used and 650 lighting units.

“Every year we are trying to introduce something new to the stage look, so the audience both online and at the venue will be amazed and will have a great experience while watching. We put a high bar at the year before already but we hear both from our client ESL and while reading assessments I believe we managed to meet expectations. No doubts, that having a major rank of the event these were set very high.” said Michal Mrzyglocki - COO and set designer from ARAM.

During 2019 edition of Intel Extreme Masters Katowice apart from main stage in Spodek, there were also different setups that ARAM’s role was significant: ESL Katowice Royale, IEM Legends Stage, IEM SC2 Stage as well as Intel Challenge Stage - equipped with the latest lighting, video and stage automation technologies. Two kilometers of trussing, almost 1800 lighting fixtures from which 650 moving lights, around 800 square meters of different LED screens, more than 100 motors, tons of constructions and decorations, all packed in 30 trucks with 160 crew members working hard on the setup at the peak.

ARAM, COO & IEM Stage Designer

“We started our cooperation with ESL on Intel Extreme Masters Katowice back in the days in 2014. So much has changed from that times but what has not changed are the people standing behind the curtain. These two things are making IEM Katowice a very special event for us and we are proud that we can be a part of it. We haven’t said the last word yet and we are already thinking of how to entertain you in 2020!” says Mrzyglocki. ARAM has been a technical production partner for most of the major esports events produced by ESL around the whole world for the past few years.

eSports studio project from A to Z

It is a pleasure for me to announce that ARAM, designed and constructed the stage set and equipped it comprehensively with the latest multimedia  and lightening for the new Polsat TV studio.

This is a breakthrough moment for us that confirms our long-term strive to offer complex stage set design services "from design to effect" – all in one place. Now these are not only stage settings, but also studio designs, that ARAM implements from A to Z.

Zobacz filmik: http://aram.eu/portfolio/polsat-games-studio/

The Polsat TV studio, though dedicated to eSport,  has been designed so that it can also be used for other purposes. In the over 500m2 hall, a balcony of over 100m2 space was built to house a commentating studio with especially designed multimedia furniture and tables. We took care not only about the latest multimedia but also the spiral stairs, backstage and a lot of other details.

In the central part of the main studio , a 2,6mm LED screen has been placed and the entrance door for the competitors and the leaders opens and closes automatically. We were responsible not only for the sale, but also for the selection and installation of the lighting devices, LED screens, automation and of course delivery and construction of the entire stage set design.

Michal Mrzyglocki, a partner, the main stage designer and a co- owner of ARAM is in charge of the concept and design of the stage set, while Jack Van Daniels is responsible for the lighting design. Participants of the project also included employees of  ARAM and the best subcontractors in the Polish market, with whom we have the pleasure to cooperate.

It is hard not to mention  that a permanent stage set design requires a whole lot of documents, calculations and certificates, delivered by a team of team of producers and specialists, with whom we work permanently or cooperate on a regular basis .

We invite everybody, not only eSport companies, to cooperate on large and small designs, in Poland, Europe as well as in the USA. Find out for yourself how we can comprehensively implement most difficult designs “from design to effect".

Now our offer also includes studio designs.

Gamescom 2018 - trader fairs for gamers

Aram is present on  Gamescom since 2014, this one of its kind trade fairs for gamers are organized in Cologne every year. It couldn’t be different this year.

ARAM Company was involved in bunch of activities including ESL Arena construction with two stages and eleven booths as well as booth of Techland company promoting new game of the studio: Dying Light: Bad Blood. Scope of work and responsibility covered booth construction, rigging, video, lighting and audio rental as well as technical production.

Hundreds of lights, kilometer of trussing, almost two hundreds of motors and more than three hundred square meters of LED screens were delivered together with all required video, light and sound processing.

Despite very challenging time frame for pre-production and on-site, project has been finished with success. During the fairs in the same city Aram has also provided technical production service with equipment rental for the event produced by ESL Poland for top games publishers.

Consider us for your next trade fairs booth project!
Contact us today.

Are you going to IMEX Frankfurt ?

I will be attending IMEX in Frankfurt. Not sure if this is right event for a events and stage design, rental & technical production company, but let's try.

I'm looking to meet events organizers, production managers, event managers and all people which are involved in events and production industry. If you are the one, ping me on LinkedIN > https://www.linkedin.com/in/mrzyglocki

I'm open to hear what events you do, I'm open to establish some new relations... 
We design and produce many different shows and events, but mostly we specialize in big and medium size shows. 

If you are looking for solid design & complex technical production partner, we are the one :) We work worldwide from Cologne, Hamburg, Warsaw to Oakland, Moscow, Genting... and many other cities.We are a member or PRG Alliance and we been a member of AV Alliance so we have AV friends around the world.


What ARAM do:
1. We design modern stages for events, big shows and conferences
2. We offer one-stop-shop, complex production services
3. We rent own AV equipment, Lighting, Rigging and Audio (big inventory)
4. We do professional lighting design  and content design (TV standards) 
5. We have one of the biggest rental stock of LED Screens in Eastern Europe.

You can see what we do here: http://aram.eu/projects/

We stand behind largest esports events in the world like INTEL EXTREME MASTERS or ESL ONE. See it on YouTube.

Best,
Rafal Mrzyglocki
www.aram.eu

Our projects:

 

 

Also visit our YouTube channel