Organizing a Booth for Mobile World Congress (MWC) in Barcelona: A Guide for Telecom and IT Companies

 

Organizing a Booth for Mobile World Congress (MWC) in Barcelona: A Guide for Telecom and IT Companies

Why Integrating Advanced AV Technology is Essential

Organizing a booth for the Mobile World Congress (MWC) in Barcelona is crucial for telecom and IT companies. Integrating advanced audio-visual (AV) technology into booth design is key to standing out and engaging visitors effectively.

AV-Centric Booth Design for MWC

- LED Screens: Utilize dynamic, interactive LED walls for immersive experiences.
- Interactive Displays: Incorporate touchscreens for direct engagement with products and services.
- Advanced Lighting: Implement programmable lighting to highlight key areas and create a visually striking presence.
 

Benefits of Cost-Effective AV Equipment Rental

- Dynamic Content: Easily update displays without physical changes, keeping content fresh and relevant.
- Reduced Infrastructure: Lower setup and transport costs with AV technology, making booth design more flexible and cost-effective.
 

Expertise in AV Technology Integration

- Skilled Workforce: Companies offer experienced professionals in AV integration for trade shows.
- Innovation: Known for creative, unique solutions tailored to client needs.
- Proven Track Record: Success in global AV projects for major events like MWC ensures reliability and quality.

How to Evaluate Potential AV Partners

- Past Projects: Review their experience with AV technology integration in booth designs.
- Industry Experience: Ensure they have expertise working with telecom and IT sectors.
- References: Check testimonials and project histories for credibility and reliability.

 

Comprehensive AV Services to Look For

- In-House Teams: Prefer companies with in-house design and technical planning for cohesive project execution.
- Technical Expertise: Look for firms with a permanent, specialized workforce to ensure high-quality outcomes.
- Equipment Inventory: Companies with their own AV equipment offer better cost optimization and availability.

Foster Collaboration and Long-Term Vision

- Clear Communication: Maintain open lines of communication with your AV partner to ensure your vision is realized.
- Flexibility: Be open to expert suggestions and adapt plans to enhance the booth’s impact.
- Consistent Design: Plan your booth design for 2-3 years to enhance brand recognition and save costs.

Choosing the Right AV Partner for MWC Barcelona

Selecting the right AV partner for your MWC Barcelona booth can significantly impact your presence at the event. Focus on AV-centric design and consider the strengths of experienced companies for innovative, high-quality, and cost-effective solutions.

Learn more >>> ARAM - Your Partner in Europe

Permanent AV installations with ARAM

You know ARAM because we rent multimedia and lighting equipment.

But did you know that we also deal with permanent AV installations?

We design, integrate, and build complete multimedia installations and immersive installations. We sell modern LED screens, lighting, video strips, automation systems. We equip and design installations for studios, clubs, cinemas, discos, office buildings, and public buildings.

We offer our solutions for sale as well as in the long-term rental model.

Do you have a new project? A new studio, a new installation... contact us

Our selected projects

Polsat studio: almost 100m2 of 2mm led screen, design and construction of scenography, lighting, automation

Sports stadium - 2.5mm LED screen with a thickness of only 5cm

ONET Studio: supply of a large screen with an image management system

Multimedialne video letters

One of the World’s largest esports Stages takes place in Katowice

Intel Extreme Masters is at no doubt one of the biggest esports event in the world with a most recognizable modern multimedia stage designed especially for esports tournaments.

The structure of the stage with its scaffolding was originally introduced in 2015. Fundamental element of many stages setups was used not only as a support system but also as a piece of a decoration. That look has become a signature of IEM Katowice at that time as so it is till today.

If you had watched even a small part of the Intel Extreme Masters Katowice 2019 broadcast, you would probably notice many new elements of the stage layout. This year’s design features giant automated LED screen on the central part of main stage from which pro gamers are entering the stage. Catwalk where the IEM trophy is located was totally reworked and combined with the rest of the stage. Thanks to that, with a RobeCam use, many extraordinary pictures could have been created. The famous versus wall shape was totally renewed featuring LED floor on top. Concept that stands behind these changes was to put more focus on the trophy and incorporate it into the stage layout.

Despite set changes a light design project has been completely renewed featuring new lighting fixtures and LED bar frames built around the screens behind the teams. Almost 400 sqm of LED screens were used and 650 lighting units.

“Every year we are trying to introduce something new to the stage look, so the audience both online and at the venue will be amazed and will have a great experience while watching. We put a high bar at the year before already but we hear both from our client ESL and while reading assessments I believe we managed to meet expectations. No doubts, that having a major rank of the event these were set very high.” said Michal Mrzyglocki - COO and set designer from ARAM.

During 2019 edition of Intel Extreme Masters Katowice apart from main stage in Spodek, there were also different setups that ARAM’s role was significant: ESL Katowice Royale, IEM Legends Stage, IEM SC2 Stage as well as Intel Challenge Stage - equipped with the latest lighting, video and stage automation technologies. Two kilometers of trussing, almost 1800 lighting fixtures from which 650 moving lights, around 800 square meters of different LED screens, more than 100 motors, tons of constructions and decorations, all packed in 30 trucks with 160 crew members working hard on the setup at the peak.

ARAM, COO & IEM Stage Designer

“We started our cooperation with ESL on Intel Extreme Masters Katowice back in the days in 2014. So much has changed from that times but what has not changed are the people standing behind the curtain. These two things are making IEM Katowice a very special event for us and we are proud that we can be a part of it. We haven’t said the last word yet and we are already thinking of how to entertain you in 2020!” says Mrzyglocki. ARAM has been a technical production partner for most of the major esports events produced by ESL around the whole world for the past few years.

New Years Eve | Poland 2019

Probably biggest New Years Eve stage in Europe & ARAM had a significant contribution to this massive production. Happy New Year 2019 ! Watch a video on YouTube.

Setup:

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Production: TVP

Place: Zakopane
Producer: Miroslaw Lasota
Director: Konrad Smuga
Set: Giorgos Stylianou-Matsis
Lighting: Adam Tyszka
& many more fantastic people who created this mega-show. Thank you.
Foto thanks to #DorotaTyszka

eSports studio project from A to Z

It is a pleasure for me to announce that ARAM, designed and constructed the stage set and equipped it comprehensively with the latest multimedia  and lightening for the new Polsat TV studio.

This is a breakthrough moment for us that confirms our long-term strive to offer complex stage set design services "from design to effect" – all in one place. Now these are not only stage settings, but also studio designs, that ARAM implements from A to Z.

Zobacz filmik: http://aram.eu/portfolio/polsat-games-studio/

The Polsat TV studio, though dedicated to eSport,  has been designed so that it can also be used for other purposes. In the over 500m2 hall, a balcony of over 100m2 space was built to house a commentating studio with especially designed multimedia furniture and tables. We took care not only about the latest multimedia but also the spiral stairs, backstage and a lot of other details.

In the central part of the main studio , a 2,6mm LED screen has been placed and the entrance door for the competitors and the leaders opens and closes automatically. We were responsible not only for the sale, but also for the selection and installation of the lighting devices, LED screens, automation and of course delivery and construction of the entire stage set design.

Michal Mrzyglocki, a partner, the main stage designer and a co- owner of ARAM is in charge of the concept and design of the stage set, while Jack Van Daniels is responsible for the lighting design. Participants of the project also included employees of  ARAM and the best subcontractors in the Polish market, with whom we have the pleasure to cooperate.

It is hard not to mention  that a permanent stage set design requires a whole lot of documents, calculations and certificates, delivered by a team of team of producers and specialists, with whom we work permanently or cooperate on a regular basis .

We invite everybody, not only eSport companies, to cooperate on large and small designs, in Poland, Europe as well as in the USA. Find out for yourself how we can comprehensively implement most difficult designs “from design to effect".

Now our offer also includes studio designs.

Gamescom 2018 - trader fairs for gamers

Aram is present on  Gamescom since 2014, this one of its kind trade fairs for gamers are organized in Cologne every year. It couldn’t be different this year.

ARAM Company was involved in bunch of activities including ESL Arena construction with two stages and eleven booths as well as booth of Techland company promoting new game of the studio: Dying Light: Bad Blood. Scope of work and responsibility covered booth construction, rigging, video, lighting and audio rental as well as technical production.

Hundreds of lights, kilometer of trussing, almost two hundreds of motors and more than three hundred square meters of LED screens were delivered together with all required video, light and sound processing.

Despite very challenging time frame for pre-production and on-site, project has been finished with success. During the fairs in the same city Aram has also provided technical production service with equipment rental for the event produced by ESL Poland for top games publishers.

Consider us for your next trade fairs booth project!
Contact us today.